Account Based Marketing
Named accounts, each with research and messaging built just for them.
For B2B SaaS and services companies
We build the research, data, and automation systems that make outbound actually convert.
Our team has sold into
Revenue is decided upstream. Outbound just delivers the verdict. Lead Line Partners fuses 50+ years in Enterprise Sales with AI, Automations, and Data to help B2B companies hit their revenue goals while making the sales process Undeniably Human.
The volume trap
More tools.More sends.Same pipeline.
Another SDR
Another sequence
Another tool
Another list
Another domain
Another dashboard
Every piece optimized alone, nothing engineered together.
Volume is whatmissing architecturelooks like.
What we do
The GTM motion, engineered.
Everything that moves revenue, built to work as one system.
Signals & Intent
Catch the moment a buyer shows they're ready to move.
GTM Copilot
Your team's AI copilot for research, scoring, and outreach.
Outbound
Cold campaigns researched and written by AI, personalized per prospect.
Inbound
Turn replies and site visitors into routed, qualified conversations.
Content
Articles, posts, and pages built to be found by buyers and cited by AI.
Research
Account and ICP research against primary sources.
Prospecting
The right companies and the right people, built into targeted lists.
CRM Enrichment
Fill your CRM's gaps with verified, current data.
GTM Consulting
We design the system: your stack, process, and the plays that fit.
No two GTM motions are the same. We design the mix around how your customers buy, then change it as you grow.
Proof
That's the system. Watch it run on your company.
Share your company name and a work email. We'll research your market the way we would for a client: your ICP from the outside, the accounts that fit it, and the buying signals that say now. Then we send you the document. Free. No call required. If the research holds up, you'll know whether we should talk.
Run it on your company
One email with the document.
We don't publish numbers we can't stand behind, so the proof here is simple: we go first. Every document gets my personal pass before it ships. If it isn't something I'd send to my own prospects, it doesn't leave.
Trellis shows you the work.
Our own workspace, and every engagement runs in it. Our team does the finding and the writing. You decide in Trellis, and every reply lands there.
- 01Accounts
We propose. You decide.
Each account lands on Radar with why we picked it and the dated signals behind it. Approve it and we start work. Decline it, and your reason reaches our next search.
- 02Emails
We write. You read it first.
Every person gets a sequence written from the research. Read each email word for word, fix what's wrong, then approve. One approval covers one person.
- 03One timeline
Every touch, in order.
Emails, LinkedIn steps and calls from every seat on your team land on the account's timeline. Replies come back to the same place, one thread per person.
- 04Your day
What needs you, first.
Today opens on the decisions waiting on you, then the newest replies. Heat shows who's warming up, and Trellis writes down why.
Nothing sends without your yes. No status meeting. No monthly deck.
“The approach is strategic before tactical. There’s an analytical rigor to how they think about pipeline that reminds me of chess, not checkers.”
Jeff ScottPartner, Volga Partners
GTM systems, built by closers
We run GTM systems built on decades of enterprise sales experience. It shows in every decision, throughout the sales cycle.
Data architecture
Multi-source enrichment waterfalls, verified at every step. No purchased lists. No spray and pray.
Outbound systems
Sequences across email, LinkedIn, and phone. Built for replies, not vanity metrics.
Engagement intelligence
Scoring that separates real interest from security scanners and polite declines.
Performance measurement
Cost per qualified conversation. Reply-to-meeting conversion. Pipeline velocity. The numbers that predict revenue.
Latest GTM Engineering articles
Teardowns, methodology pieces and field notes from building GTM motions.
GTM EngineeringThought leadership · 6 min read
What You Should Be Able to Open When You Hire an ABM Agency
An ABM agency writes to your buyers under your name. Seven things you should be able to open while the work can still change, from the account list to the bill.
By Anshul Bhatia
AI in GTMGuide · 4 min read
Ask in Trellis: Answers From Your Own Workspace, With the Sources Named
Ask opens on the account, person or call you're looking at, answers from your own Trellis workspace, and names the records behind the answer. It doesn't draft or send.
By Anshul Bhatia
GTM EngineeringGuide · 6 min read
What Should a Reply Stop? A Decision Table for Outbound From Several Sellers
When several sellers write to one account, a reply has to stop the person, not one sequence. Eight events, with who stops, for how long, who restarts, and where each rule comes from.
By Anshul Bhatia